Work Opportunity at Xendit in June 2022 - Loker Startup

Demand Generation Lead

What you’ll do:

• Define, design and deploy the rules of engagement for 1:1. 1:Few and programmatic ABM approaches for Enterprise and SME business segments respectively to generate and nurture qualified leads.
• Plan, execute and measure the success of ABM programs with clear growth, pipeline and TPV objectives, as well as from a return on investment perspective.
• Collaborate cross functionally with Sales, Product, Marketing and PR teams to
• Identify ideal customer profiles
• Build target account lists
• Personalise messaging, positioning and content (e.g. webinar, whitepaper, networking events, workshops, etc) to various account segmentations
• Create and deploy lead nurture and enrichment campaigns
• Drive test and learn strategy and work with analytics team to actively track performance reporting
• Explore additional lead generation avenues in addition to organic and paid channels. e.g. List purchase, web scraping, etc.
• Engage in lead enrichment activities to enable high win rates for sales teams.
• Own the quality and cleanliness of customer database together with marketing operations through internal and/or external lead enrichment activities.
• Studiously tag all campaigns for accurate, meaningful reporting
• Build for a dynamic and continuous approach to validate quality of leads from disparate data sources through automation and through a closed feedback loop from Sales.
• Identify different segmentation criteria based on audience behavior, demographic, geographic, psychographic characteristics, etc.
• Maintain an organized information architecture (e.g. naming conventions, tagging standardisation, web forms, email fields, etc) across your projects/ campaigns.
• Troubleshoot various Pardot and related Salesforce issues with regards to lead generation and enrichment.
• Ensure data privacy compliance while conducting lead generation and enrichment activities.
• Recommend and implement ABM best practices, tools, and processes that will enable best-in-class performance and workstreams

You may be a good fit if you:

• Have 5+ years of experience with ABM, preferably in B2B SaaS. Regional exposure (Southeast Asia) is a plus.
• Have excellent written & verbal communication skills in English. Other languages (Bahasa Indonesia, Tagalog) are a plus.
• Have advanced working knowledge of marketing automation and/or ABM tools (Pardot, Marketo, Demandbase, etc).
• Have experience with database marketing tools (Concentrix, Dun & Bradstreet, etc) is a plus.
• Are comfortable with data visualisation tools (Looker, Tableau, Power BI, etc) to demonstrate analytical basis for ABM strategy and plan.
• Strong project management skills and proven ability to collaborate effectively with cross functional teams
• Have experience with testing and optimisations throughout the customer journey (conversion rate optimisation, landing page optimisation, A/B and multivariate testing, etc).
• Have strong project management skills and proven ability to collaborate effectively with cross functional teams
• Are data driven, results focused and always looking to improve things
• Thrive on autonomy and have proven you can push towards a goal by yourself
• Can effectively operate in a fast paced and ambiguous environment.

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