Work Opportunity at Tokopedia in June 2022 - Loker Startup

Senior Social Media

Job Description:

• Build and execute social media strategy for the masterbrand through competitive research, platform determination, benchmarking, messaging, and audience identification across all social media platforms
• Collaborate with the creative team for content production
• Create editorial calendars and syndication schedules
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and then acting on the information
• Align channel strategy and day to day delivery
• Own social media campaign development process end-to-end: from creative briefings, channel strategy, reporting, and learning
• Analyze the performance of all campaigns to constantly innovate and optimize strategy to improve conversions and reduce churns
• Proactive in search for new trends & engagement opportunities with an intense drive to make things happen

Job Requirements:

• Bachelor's Degree required in marketing, business/ communications-related field
• BS in Communications, Marketing, Business, New Media or Public Relations
• Proven working experience in the social media marketing or as a digital media specialist
• Demonstrable social networking experience and social analytics tools knowledge
• Knowledge of online marketing and a good understanding of major marketing channels
• Positive attitude, detail, and customer-oriented with good multitasking and organizational ability
• Fluency in English

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