Game Operations Marketing
As our Marketing team, you will work closely with your team to execute creative campaigns that reach out to the gaming community. You will also have the opportunity to work with local and regional partners who are keen to tap into the vast mobile games market.
Job Description
- Plan and execute marketing campaigns that fulfill publishing objectives: new user acquisition, user retention, churned user reacquisition, user engagement
- Leverage and optimize online marketing tools for a product campaign
- Generate tailored marketing plans that address different target audiences
- Communicate effectively with an internal and regional team on marketing objectives and plans
- Generate post-marketing reports for measuring key performance indicators
- Seek out and manage local partners
Job Requirements
- Bachelor’s Degree from reputable university
- At least 1 year of working experience in online marketing and high familiarity with social media platforms and campaign tools such as Facebook Ads, Google Ads, etc
- Experienced with optimizing digital advertising campaigns
- Highly passionate about games: can empathize with our most core players, use gaming experience to connect with marketing plans and player's needs
- Results-driven, hands-on, and able to deliver results
- Excellent written and verbal communication skills along with the ability to effectively collaborate with cross-functional teams
- Good-to-have: experienced in social media, influencer campaign, and partnership
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