Brand Marketing Strategy Senior Officer
Descriptions
- Be the voice of the user by truly understanding their needs and feeding this into the campaign roadmap and product feature development
- Marketing Intelligence, analyze competitor activity and industry trends
- Coordinate the marketing aspect of new feature launches and campaign by designing end to end marketing campaign
- Plan and implement 360 integrated marketing campaigns to increase brand visibility, product awareness, and purchase intent
- Coordinate monthly and quarterly marketing material updates, leading the efforts to ensure product positioning remains appropriate and consistent cross all related materials
- Measure and optimize the customer journey and touchpoints as it relates to customer acquisition and retention.
- Monitor and Evaluate all marketing campaigns and propose recommendations to get better results.
Requirements
- Minimum 2 years of experience in strategy, marketing or operational roles, preferably in a ‘startup’ environment
- Bachelor's degree related to marketing, business, economics, or communications
- Former product marketing experience preferred
- Outstanding verbal and written communication skills
- A history (and preference) of being both strategic and execution-oriented
- Serious attention to detail and commitment to excellence
- Proactive, energetic and relentless in the pursuit of moving the needle
- A hunger to beat the competition
- Ability to work on a fast-paced and high-performing team environment
- Solid follow-up skill and ability to take initiative and be proactive
- Ability to direct multiple projects, to work flexible hours, and under tight deadlines
- Curious by nature and high willingness to learn independently
- Think out of the box to produce remarkable ideas
- Strong understanding of the TV and digital ecosystems, including media and advertising, preferred
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