Work Opportunity at Traveloka in January 2022 - Loker Startup

Product Marketing Executive

Campaign management

Ensure campaigns are executed excellently - solid story that are relevant to customer, campaign are monitored for its performance and smartly optimized
Accountability in ensuring Accommodation and Xperience campaigns are well documented and its results are shared to various stakeholders in the spirit of continuous improvement

Conversion rate optimization

Monitor conversion funnel across various entry points, as well as the relevant leading and lagging business and marketing indicators
Identify conversion rate optimization opportunities for accommodation ID business and also per channel
Provide customer advocacy and identify customer experience improvement opportunities

Support the cost-of revenue management

Collaborate with various team (Pricing, Revenue management and Economics + Data + Product) in identifying and delivering the levers needed for costs-savings or increasing the revenue margin while achieving the top-line growth
Manage the coupons strategy, planning and execution
Collaborate with Product and Supply team for identifying the merchandising type needed and enable customers / users to discover merchandising deals through marketing channels and in-platform communication
Develop promotion and partnership requirement and strategy with Partnership team
Collaborate with CRM/CLM team in identifying customer's milestone path and opportunities for increasing CLV through loyalty programs and CRM campaigns

Requirements

Passion in data-driven marketing and creating growth
Good analytical, problem-solving skills, and creative thinking
Proficiency in Excel, Google Analytics, and
Self-driven, love challenges, have entrepreneurial spirit and get things done
Excellent communication, passion, dedication and energy
Bachelor’s degree from reputable university; MBA is a plus
Have 1 - 2 years experiences in e-commerce, online marketing, fast moving consumer goods, management consultancy is preferred
Strong sense of ownership and accountability, with good attention to details
Good interpersonal skills and ability to work well in an international team environment